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  The advertising medium in 2010 is quickly changing. Phone books, radio, television, and print advertising are falling away. When people want to look something up or or need information they go to the Internet. Of course we all know that Google is the top search engine they use. Considering this fact it has become tantamount for local companies to be in top placements for their local keyword if they want any kind of significant online targeted traffic. If you own a plumbing company in Vancouver, WA, then you need to be on page one of Google for that keyword "plumbing Vancouver WA" when someone looks it up. Whatever business you are in you should have your website ranking on page one in the three major search engines for the main keyword that describes what you do and the city or town you do that in. If you do not, you are leaving leaving tons of business on the table. And again, people are not looking in the phone book like they used to. Its far easier to go online.

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